The Loveland Blog

Page 14

Landgrid end of year announcements & Hello, 2020!

By Sahana Murthy on December 9, 2019 · Announcements

As we head into the holidays and the new year — 2020, eek! — here’s what’s new and what to know:

1. New 2020 Parcel Pricing -

Our CEO - Jerry Paffendorf announced this last month in the November Letter from the CEO. Starting January, 2020 we will be raising our parcel licensing prices.

This new pricing does NOT affect our existing customers and those who buy from us by the end of the year will be grandfathered in as well. 

If you want access to nationwide parcel data for your own app or database, contact us at today to lock in 2019 pricing into the future.

2. End of the Year Pro Account Discount -
You can grab a Pro account for only $75/year if you sign up here before the end of December. Look out for even more data coming to Pro accounts soon, including nationwide building footprints in January.

3. Goodbye Sitecontrol -
This December, we will be finally closing down While some of you aren’t familiar with the old name, what we call the Landgrid mapping platform today used to be called previously. Post rebranding, we have been navigating and urging all of our users to fully transition to

Don’t fret. We have retained all of Sitecontrol’s features and made the UI even better and easier to use with So all you have to do is use your Sitecontrol login credentials to login into and you will be on your way to making beautiful maps and comprehensive surveys. Better UI with all the benefits of Sitecontrol!

4. People of Landgrid - Dr. Stephen Sills! 
If you are looking for an inspiring quick read on how to use parcel data to accomplish great and interesting things, look no further:

Stephen Sills, Professor of Sociology at the University of North Carolina, Greensboro & the Director of Center for Housing & Community Studies.

Dr.Sills has focused his research work on core issues such as global migration, immigration, and social support networks for marginalized people. 

As the Director of UNCG Center for Housing and Community Studies (CHCS), he and his team are committed to understanding the impediments to fair housing, continuum of care for the homeless & the impact of housing on health.

A long time Landgrid platform user, Dr.Sills has used Landgrid for various projects - from documenting the conditions of housing in a few specific neighborhoods to using the "blexting" app, then in a remote assessment of nearly 16,000 parcels in High Point, NC, and more recently in projects using our own survey instruments and remote assessment in Greensboro (78,000 parcels), and Rocky Mount (3,500 parcels).

So proud of all the great work that Dr. Sills and the CHCS are doing.

With that, we want to THANK YOU for all the support and love you have given us this year and hope that we’re blessed to receive the same in the coming years as well.

Happy Holidays - We wish you happiness and merriment with your loved ones this Christmas, Hanukkah, Kwanzaa, or however you celebrate the season.  

We will meet again in 2020. Watch out for bigger and better product updates next year! 
As always, we are just an email away.  Feel free to email us at if you have any questions or updates for us.

Happy Mapping!

Team Loveland.



November Letter from the CEO: 2020 Data Pricing

By Sahana Murthy on November 18, 2019 · Announcements

This update is of primary interest to those who license our bulk parcel data or are interested in licensing our bulk parcel data as we are raising the price of our nationwide parcel dataset from $25,000/year to $35,000/year on January 1st. This increase will not affect existing customers or customers who join before then. 

Our software customers and website users will also find this message interesting in that our underlying data is outstanding and keeps improving.

Jumping in: It’s been a good year. 

2019 saw dozens of new companies and research projects license our nationwide parcel data to power applications spanning climate, insurance, energy, agriculture, transportation, conservation, outdoor recreation, and other domains that touch property, housing, and the landscape. 

Our team is rocking it on new coverage, new data fields, improved update frequency, more seamless delivery, and everything it takes to not only provide great data, but a great, friendly, and reliable service. 

I think it’s fair to say we are the most affordable provider of high quality parcel data by a long shot. People are constantly surprised when they find us. “How’d you do this and where have you been??”

This makes us very, very happy. 

To reflect continued improvements in the data and to allow us to invest even more into it, on January 1st, 2020 we’re raising our core nationwide data licensing prices from $25,000/year to $35,000/year. 

The vacant buildings dataset and the new buildings count dataset (which can be used to identify both structures and vacant land) will also increase slightly. 

This, however, will not affect our current customers, nor will it affect customers who sign up before the end of the year. Everyone in before January 1 will keep their current price, and will be grandfathered into renewing at their current price in the future. 

That means if you’ve been on the fence about licensing our data, it’s a really good time. Write to us today at to claim the 2019 prices into the future.

As we continue to transition from relative newcomer to the recognized leader in providing parcel data, we will always keep our prices more affordable and our terms more friendly than other suppliers. It’s in our nature as people who believe that knowledge of the land grid is fundamental.

On that note, also check out our API offering if you want to add parcel data to your app, but don’t need to download the whole enchilada:

A very happy Holiday Season to you and yours from our team! Let’s all go into 2020 strong. 

Happy Mapping!

Jerry Paffendorf

CEO & Co-Founder


Parcel API Program, Buildings Data, Opportunity Zones & Much More…

By Sahana Murthy on November 5, 2019 · Announcements

Happy November!

As the year comes to a close and thoughts turn to 2020, let’s jump right in to what’s new for you.

1. New Parcel Data API Program:

We’ve launched a new way to access  our nationwide dataset of 146 million+ parcels via API for those who want the data in their own apps, but don’t need to host or download it.

There is a 30 day free trial, no payment info required, and after that if you want to continue using the API it’s only $500 - $2,000/month depending on the fields you want access to and the number of API calls.
Full details are at


For a license to download and host the data yourself, email us at

2. Product & Data Updates:

  • Landgrid Pro - For those of you with Pro and Enterprise accounts, we have a lot of great updates on the software side. If you don’t have a Landgrid Pro account yet and you use the site, then come on, it's time to upgrade. They’re only $75/year through the end of December and offer a much better experience: And if you’re trying to push a team project through a Pro account, just drop us a line and we’ll work with you to get you exactly what you need:
  • Opportunity Zones - You asked and we delivered! We added opportunity zones as columns to our dataset and as a layer to the mapping platform. 
  • Buildings Footprints - Mid November, we are going to launch buildings footprints as a layer on our platform (Pro & above) and we will also append buildings count per parcel to our dataset as a column.
  • Acreage & SQFT columns - We recently added acreage & SQFT of each parcel as columns to our nationwide dataset. You should be able to download this as part of our next parcel update.
  • Landgrid App - We have made so many improvements to our mobile surveying app that listing them would go against our current goal to keep this email short. ;) Check it out. Its free to download -
  • Site Control- In December, we will be closing down entirely. Those of you who still use Sitecontrol, we highly recommend that you login into using your Sitecontrol credentials and continue using your account as is. has all the features that Sitecontrol does, but is augmented with an intuitive & user friendly UI. 

3. People of Landgrid Series :
We launched our first ever customer story with Giancarlo Di Lonardo from New Jersey Community Capital.
Read all about the amazing work Giancarlo & NJCC are doing for NJ communities -

Help us tell your story by emailing

We're sure you are all planning for a solid start to the new year.
Holler & let us know how we or our solutions can help you with your projects & goals. We are just an email away.

Happy Mapping!



October Letter from Loveland’s CEO: Happy Weddings, Vacancy Data, and The Oklahoma Land Rush

By Sahana Murthy on October 10, 2019 · Announcements

Letter from the CEO of Loveland Technologies &

Picking up from my last note about the upcoming wedding, I have happy news to report…

We did it and it was great!

While the building of our marriage is now fully occupied, the theme of the month at Loveland HQ is nationwide vacant property data.

Write to us at if you're interested in data on vacant properties in your community or nationwide. And thank you to everyone who has already taken us up on our October data discount. 


Last week I presented at the Reclaiming Vacant Properties Conference in Atlanta. I was on a panel with two groups whom we have the pleasure of working with on property surveys and data wrangling: The Hartford Land Bank in Connecticut, and New Jersey Community Capital.

Reclaiming Vacant Properties is a meaningful conference for me. It makes me meditate on our journey of assembling nationwide parcel data, which started in part by getting really good at counting vacant buildings in Detroit. I remember driving overnight from Detroit to Philadelphia for the conference back in 2013. I didn’t have a hotel room so I reclined in the driver’s seat and slept in the parking lot for a few hours before going in. 

For years I’ve listened to people argue over the best way to determine whether or not a property is vacant, and I feel comfortable confirming that the nationwide USPS vacancy data we now provide is THE BEST out-of-the-box dataset for determining both the scale of vacancy in a community and whether or not a particular building is likely vacant. 

If you want to use this data, reach out to us at and we'll set you up with the best method depending on your needs and use-case.


Lastly, I have a book recommendation. While skimming the airport bookshelves in Chicago, my eyes fell upon a book called Boom Town: The Fantastical Saga of Oklahoma City, Its Chaotic Founding, Its Apocalyptic Weather, Its Purloined Basketball Team, and the Dream of Becoming a World-class Metropolis. The disarming thesis of the book is that Oklahoma City is among the most interesting cities in the country, if not the world. I was in the mood to be convinced of this, and wasn’t disappointed. The book covers much more than the land rush, but as land grid mappers who have seen a lot of strange things, the story of the Oklahoma Land Rush is just too much to actually fathom. At noon on April 22, 1889, people just started running to the land they wanted to own, overlapping and leaving no room for streets — a problem that needed to be solved in the complete absence of government. Of course there were conniving people who had already tried to rig things. Two competing companies pre-planned a layout for downtown Oklahoma City, hiding in the high grass before the rush and essentially just standing up and getting to work at noon. Or something like that. They refused to compromise, and some of the otherwise straight streets of Oklahoma City had strange jogs to connect these incompatible plans.

(Of course I went to try to find them on our Oklahoma City map, but it looks like they’ve mostly since been corrected. I did however learn that Oklahoma City Southwest has 6,331 vacant buildings according to the USPS data, so, you know, score.)

If you’re into American history, the development of cities, and/or looking for new and exciting ways to put your family to sleep this Thanksgiving, I recommend Boom Town. It really is interesting and well written, and it opens up into a beautiful mediation on this strange world we all live in, and the contradictions and coincidences and crazy characters that coalesce into civilization.

Jerry Paffendorf

CEO, LOVELAND Technologies

407 E Fort St, Suite 100
Detroit, MI 48226